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In 2019, Straffi commented on his near-decade of collaboration with Nickelodeon, saying that "the know-how of Rainbow and the know-how of Nickelodeon are very complementary the sensibilities of the Americans, with our European touch." The continued partnership between Rainbow and Nickelodeon on Winx Club has led to the development of more co-productions, including Club 57 in 2019, on which much of Winx Club 's staff worked. Nickelodeon's writers aim to make the series multicultural and appealing toward viewers from different countries. īeginning in 2010, episodes of Winx Club have been jointly written with Nickelodeon's American team. To attract an American audience, Viacom assembled a voice cast of Nickelodeon actors (including Elizabeth Gillies and Ariana Grande), invested US$100 million in advertising for the series, and inducted Winx Club into Nickelodeon's franchise of Nicktoons. Production on the fifth, sixth, and seventh seasons was divided between Rainbow and Nickelodeon Animation Studio. Viacom purchased 30% of the show's animation studio, Rainbow SpA, and Nickelodeon began producing a revival series. Around this time, Winx Club 's popularity attracted the attention of the American media company Viacom, owner of Nickelodeon.

He chose to continue the story for a fourth season in 2009.

Iginio Straffi initially outlined the show's plot to last three seasons. It premiered on 28 January 2004, becoming a ratings success in Italy and on Nickelodeon networks internationally.

The series uses a serial format that has an ongoing storyline. The main character is a fairy warrior named Bloom, who enrolls at Alfea College to train and hone her skills.

The show is set in a magical universe that is inhabited by fairies, witches, and other mythical creatures. Winx Club is an animated series co-produced by Rainbow SpA and later Nickelodeon.